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“For me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am,”

L’Oreal is making history by becoming the first major international brand to include a woman wearing a hijab in a hair campaign.

Instagram: @amenaofficial

Influencer, Amena Khan, who has been wearing headscarf in public since her twenties, is the new L’Oreal star. The campaign aims to promote an important message: hair care is for everyone, whether they choose to show their hair in public, or not.

Instagram: @amenaofficial

In an interview with Vogue, Khan said she didn’t understand why people just assume that she doesn’t care about her hair because she wear a hijab.

Instagram: @amenaofficial

“For me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am,” she explains. “And even if that expression is for my home life and my loved ones and for me when I look in the mirror, it’s who I am. If I know my hair is greasy but I have a scarf on it, I still feel rubbish all day – even if it’s covered,” Khan told Vogue.

Instagram: @amenaofficial

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This campaign comes after L’Oreal was criticized for its lack of diversity after dropping transgender model, Munroe Bergdorf, because of her views on racism.

Instagram: @munroebergdorf

Keep slaying, Amena!

Instagram: @amenaofficial

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