Strategic

Are Your Strategic Initiatives High-Leverage or Ordinary?

A high-leverage strategic change initiative promises so much more than an ordinary one. But what exactly defines high-leverage?The cranks on…

7 years ago

Strategic Marketing: Developing Innovative and Creative Customer-Centric Strategic Marketing Plans

IntroductionOrganizations that are successfully executing customer-centric strategies while seeking competitive edges and innovative strategies do one thing in common that…

7 years ago