{"id":1365,"date":"2016-11-22T08:41:35","date_gmt":"2016-11-22T08:41:35","guid":{"rendered":"https:\/\/techfeatured.com\/automotive\/11365\/black-friday-branding"},"modified":"2016-11-22T08:41:35","modified_gmt":"2016-11-22T08:41:35","slug":"black-friday-branding","status":"publish","type":"post","link":"https:\/\/techfeatured.com\/automotive\/11365\/black-friday-branding","title":{"rendered":"Black Friday Branding"},"content":{"rendered":"<p>[ad_1]<\/p>\n<p>  I got more calls yesterday than I have in weeks and from real <br \/>  people too.  Holiday weeks are when smart marketing takes place. <br \/>  Chances are you will get to talk to someone for the following <br \/>  reasons: <\/p>\n<p>  People are in a good mood &#8211; Its the holidays; <\/p>\n<p>  People are in their offices instead of traveling; <\/p>\n<p>  People are not engaged in serious work because its the holidays; <\/p>\n<p>  People feel more giving of their time and resources. <\/p>\n<p>  So who took the time and called me this week? <br \/>  Three new clients who wanted to expand their personal <br \/>  brands. <br \/>  4 people who read my latest article and wanted to know more. <br \/>  Two companies who wanted to hire me as an expert. <br \/>  And &#39;piece de resistance&#39; &#8230; <br \/>  An interview as an expert for the Faith Popcorn BrainReserve <\/p>\n<div class= ><!-- 0-Test Responsive --><ins class=  style=display:block data-ad-client=  data-ad-slot=  data-ad-format=horizontal><\/ins><\/div>\n<p>  Now this is not ego talking its a demonstration of a carefully <br \/>  orchestrated plan.  It was by no means my first article and I get considerable response every week.  This week&#39;s issue &quot;Does your packaging, UMM, Smell?&quot;  brought considerable comment both pro and con.  But the point is that it brought commentary.  Never consider a negative response as a bad thing.  People read you \/ heard you and the key thing here is listened to <br \/>  what you had to say.  Most important of all took the time to write a comment.  Its one of the best ways to get a dialogue going with someone. <\/p>\n<p>  I have been building my expertise credentials for a while and get tons of inquires every week and I try to respond to each one <br \/>  personally thanking them for the request.  But I will have to admit it was very flattering to be asked to serve on the Popcorn BrainReserve.  Best of all to get paid to do it too. <\/p>\n<div class= ><!-- 0-Test Responsive --><ins class=  style=display:block data-ad-client=  data-ad-slot=  data-ad-format=horizontal><\/ins><\/div>\n<p>  None of this happened overnight.  As I have been explaining for <br \/>  months, you have to work at it.  Every week add something to your <br \/>  portfolio of branding.  Whether its a press release, setting up <br \/>  your personal website, becoming a speaker or simply creating your own blog, you are moving forward and the momentum will grow. <\/p>\n<p>  GOOGLE Women in Packaging or even me, JoAnn Hines and so what you come up with.  This could be you too if you work at it. <\/p>\n<p>  So what if its a holiday who have you called this week? <\/p>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/ezinearticles.com\/?Black-Friday-Branding&#038;id=101422\" target=\"_blank\" rel=\"noopener\">Source<\/a> by <a href=\"http:\/\/ezinearticles.com\/expert\/JoAnn_Hines\/3961\" target=\"_blank\" rel=\"noopener\">JoAnn Hines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] I got more calls yesterday than I have in weeks and from real people too. Holiday weeks are when smart marketing takes place. Chances are you will get to talk to someone for the following reasons: People are in a good mood &#8211; Its the holidays; People are in their offices instead of traveling; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[2339,2341,2340],"_links":{"self":[{"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/posts\/1365"}],"collection":[{"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/comments?post=1365"}],"version-history":[{"count":0,"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/posts\/1365\/revisions"}],"wp:attachment":[{"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/media?parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/categories?post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techfeatured.com\/automotive\/wp-json\/wp\/v2\/tags?post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}