“Bad publicity is still publicity.” Such statement is one of the most common yet dangerous cliches ever. Isn’t it better to be remembered because of good deeds rather than controversial scandals? The greatest heroes and leaders of histories are immortalized because of their significant contributions. On the other hands, those that have been a scourge to humanity are eternally condemned.

This principle also applies to companies or business organizations. More than anything else, corporate image or reputation is one thing that should be taken good care of. A tainted reputation can cripple even the most well-known establishments. Redeeming one’s image is far by more costly than losing a good deal. Once your reputation is ruined, your business is in high risks of crumbling into pieces. There are several reasons that justify the importance of corporate image or reputation.

A good corporate image or reputation is an efficient marketing and promotional tool – Consumers will always remember an outstanding service. Likewise, they never forgive and forget mediocre works as well. Clients spend their hard-earned money on products and services that they avail. If your company is known for good performances, you have a higher tendency of attracting more customers. The best part of it is that you don’t have to spend a considerable amount of time convincing them. Your previous clients will be your unofficial spokespersons. You don’t have to spend too much on employing the services of advertising agencies. In addition to that, it is a given fact that consumers prefer to patronize service providers which have already established their names in their respective industries.

Credibility and integrity comes with a good name – Don’t forget that your reputation is your identity . It articulates the culture of your organization. It is hard to be credible when nobody believes in you. Relatively, it is also difficult to prove integrity when your clients talk negatively about your company’s services. Instead of recommending and promoting your business, you soon find your customers spreading warnings and bad reviews.

Corporate image or reputation establishes trust, confidence, loyalty and superb client relationships – The most respectable names in the industry did not reach the zenith of success if they did not protect their reputation. It should be noted that achieving untainted corporate image is not just about avoiding scandals and controversies. It is more of meeting the expectations of their clients. In order to build a good image, excellence and perfection must be continuously observed. As for the client’s part, a good image provides a strong sense of security. They are assured that they would get good results once they use the services or products launched and offered by a reputable company.

Company image is instrumental in increasing your business opportunities – Corporate reputation is like a magnet. It does not only attract customers. It also catches the attention of interested investors and business partners. Who would dare to invest in a company known for management conflicts and workforce issues? Establishing a good image generates tons of possibilities for business growth and expansion.

A good image can stand the test of time – In this highly competitive market, consumers will always look for alternatives. However, a well-established reputation lessens the worries of switching to other service providers. Clients would continue to patronize your products even if it is more expensive. It is because they are aware that the company can efficiently deliver their needs and demands.

It has been always said that “first impressions last.” Make a memorable impression. Value your company’s reputation and its name will continue to resonate for the rest of time.