Categories: News

Marketing Chocolate

Throughout history, chocolate has been marketed differently to different consumer types. Some companies like to show their customers that their chocolate has the most weight, by using digital scales and then showing what the price computing scales read on the actual package label. Yet, other companies prefer to create an upscale image, by making their products seem rich and indulgent. This article discusses the different ways to market chocolate.

1. Make a product that is meant for the everyday consumer. This type of chocolate is made for those who want an average chocolate bar. The packaging is usually very simple and the prices are the same or lower than the rest of the competition.

2. Create a rich and luxurious image for the product. This type of chocolate is set above the rest in price. It usually has gold packaging and has a look that is different from all of the competitors.

3. Organic products are becoming more and more popular, so making chocolate to appease this type of consumer is a newer marketing technique. In order for a chocolate to be organic, it must be approved by the USDA and some companies then go on to get certified organic by other more strict organizations.

4. Companies also want to reach out to the adventurous chocolate eater by using exotic ingredients in the chocolate. These types of chocolates usually have bold colors on the package label, to emphasize the exotic ingredients that are in the chocolate. Exotic ingredients may include, spices like cayenne pepper, or different fruits like passion fruit or mango.

5. Sugar free chocolate appeals to those who have diabetes or anyone who wants to reduce their sugar intake. The diet industry has really taken off in the past ten years and as such, so has the diet chocolate industry. People with diabetes or consumers who are watching their weight are able to eat chocolate that is made without sugar. This chocolate is usually made with artificial sweeteners and the packaging reflects this change. The wrapping and labeling on this kind of chocolate bar is usually lighter, to indicate that it is lighter in calories and sugar, therefore, making it a light chocolate bar.

6. Finally, there is marketing towards children, in which companies make a product that is fun with packaging that has bright colors. There are many chocolate producing companies whose target market is children. In order to attract children anywhere from two to sixteen, they make their labels appear bright and cheerful. These companies also make their companies seem fun and sometimes quirky to attract children to other products they may offer.

Chocolate has been a part of the everyday consumers’ lives for hundreds of years. It is only in the recent past that the consumer market for chocolate has been segmented into so many different components. The consumer market is also constantly changing, so it will be interesting to see what new markets come about in the next few decades and how the chocolate industry will deal with these future changes in the chocolate market.

techfeatured

Recent Posts

The Benefits of Partnering with an IT-Managed Service Provider for Your Business

Table of Contents Introduction to IT Managed Service Providers Why Outsource IT Management? Cost-Effective Solutions…

2 months ago

Choosing the Right Thresholds for Your Home: A Comprehensive Guide

Key Takeaways: The importance of selecting the correct thresholds for different areas in your home…

4 months ago

Innovative Railing Gate Solutions for Modern Homes

Key Takeaways: The variety of railing gate designs can significantly enhance the aesthetic appeal of…

4 months ago

How To Choose the Perfect Vehicle for Extended Commutes

For many, commuting is an unavoidable part of daily life. But when that commute extends…

4 months ago

The Future of Mobility: Innovations in Automotive Technology

When you're on the road, you want to feel safe, comfortable, and like you have…

5 months ago

Clean Air Starts at Home: Tips for Maintaining Indoor Air Quality

Key Takeaways: Understanding the significance of indoor air quality. Identifying common pollutants in your home.…

6 months ago