The total number of apps available in the Apple App Store is rapidly increasing while giving momentum to the mobile industry. Every now and then, millions of users search apps in the App Store for almost everything and anything which, can make their lives better.

Though, every professional has their own business principles and ideas, however, Apple has given importance to certain patterns which, can greatly influence the user experience. While addressing these implications, here are some of the evolving trends of iPhone app development trends which, would shape the course of 2017.

Swift coding

Swift has become the popular name in this genre because of its inclusive range of coding technologies and frameworks. It operates on an advanced compiler infrastructure which, helps in using the Xcode tools to write stable codes. By now, Objective-C has become more popular over Swift Programming. However, as Swift became open source in the year 2015, the number of users increased rapidly to a great extent. This, in turn, exceeded the total number of Objective-C users as well.

iMessage Apps

By the fall of 2016, iMessage apps started gaining momentum. The latest iOS 10 update has set the ideal base for developers to develop and deploy high-end custom app extensions. With its launch, Apple intends to get back to the some of its users that it lost because of the other popular messaging apps like WhatsApp and Facebook Messenger. These apps are about to create more opportunities for startups especially while developing AI-powered products and chat-bots.

Apps supporting Augmented Reality and GPS

The small and medium-sized enterprises are rapidly implementing location-based app services. It is highly beneficial in offering customers with information on products and services, price comparison, reviews and various other activities related to mCommerce. As the newest driving force, GPS has become widely popular with Pokemon Go’s success in 2016 and in the domain of retail and automation as well. Thus, expectantly, users will deploy combination of GPS and AR in the near future and in 2017 as well.

Security

iPhone has always been the favourite choice when it comes to privacy and security concerns. Mobile data security has rapidly grown to an unprecedented level thereby, becoming a crucial area of concern for IT giants. Apple has already moved forward with the App Transport Security (ATS). This year, it’s going to bring stronger and more creative data encryption technologies thereby, facilitating enhanced security.

Final word

Though, Android wins all the volume battles, however, Apple continues to win in all the margin battles, thereby securing the top place in terms of revenue. Revenues from these apps are pretty high and with better margins and thus, it will continue to incentivize action and innovation in the mobile industry.