In today’s world, mobile phones have become a necessity for every individual and it is a great means of remaining connected directly or indirectly over physical boundaries. The increased demand for access to various business applications and crucial information through mobile technologies has forced business workforce to adopt mobile technologies at workplace. The traditional business model of selling services or products can no longer keep the customers happy. The manufacturers are not only expected to make and support high quality products, but they must also work directly with the customers and help them attain their desired outcomes. Fortunately the emerging mobile technology has helped to maintain a long term relationship with the customers and this is quickly becoming the driving force behind the end user adoption.

Customer and the supplier relationship: The most important thing of a successful business is how to take advantage of the trends and remain ahead of the curve. Every business owner focuses on giving the customer a good quality product that is loaded with features. Due to this tough competition amongst companies, business owners who are able to adopt newer mobile technologies are able to speed up the business processes and make it run effectively and smoothly. Enterprise mobility apps have helped business owners to retain their customers and meet the market demands.

Efficient and convenient: The mobile apps help individuals to engage in various kinds of business activity like money transfer mobile advertising, location based search, instant messaging, entertainment and etc. Organizations that are developing latest apps to offer their services can attract more consumers and help them carry their work faster and in a secured manner. This helps them to increase faith and reliability into their business and also promote the brand image.

Mobile payments: A recent survey has stated that the number of mobile payment that users make has increased over 200 million and this number holds more for small businesses than large corporations. This is because mobile payment services allow small businesses to benefit more from the cost benefit ratio than large corporations. Mobile payment system allows the consumers to make payment from anywhere without being present in the store themselves. This is more convenient to them and they save a lot of their precious time.

Identify high potential customers: There are various apps and digital scans that can upload customer data in real time and this offers a better insight into the customer’s demands and behavior. This also helps the business owners to streamline their business processes and operations and offer enhanced services to their potential customers.

Mobile ads: Consumers spend an increased amount of time on their mobile devices and a mobile ad can target a huge market base. Mobile ads are often very effective when you add a special offer or discount coupon to it. A customer presenting their phone with the token at the point of sales receives similar benefits as if they had the traditional token. The ads take the users to a specific advertisement or offer on the site and this helps them to promote their services easily and increase their sales and revenues.

Information service: Mobility also helps the organizations to keep their customers well informed about the various launches and events of the company. This will keep the customers updated about the company and also help them to avail the services they are looking for easily.