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And cats. Cats are involved too.

On Tuesday, Ruptly published a video about Girlie Glue, a glue for sticking accessories onto a baby’s head.

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The video shows Brazilian mothers saying they decorate their babies’ heads with bows to help them be identified as female when out in public.

Heloise Katharine Kieper, a mother and Girlie Glue customer, says in the video: “In a daily stress, there is no time to take good care of the baby and put on nice pink clothes. I can only do the ponytail and put a bow on her hand, but she ends up looking like a boy. This is perfect and it also does not hurt when I paste the glue.”

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The video was quickly picked up by other organizations, who spread it to Facebook. One version of the video, shared by Playground, has been viewed over 3 million times since Tuesday.

The video caused debate among viewers — some loved the idea and said that the glue (made from agave and water) would do no harm to the baby.

“I love the idea of glueing a little bow on the baby. I mean, there's nothing wrong. It's not super glue. There are people who get confused when they see a girl or a boy because there are babies that are reaaaally ugly and with a nice bow everything changes.”

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