What is your plan for Valentines day then? You need to get something for your fella and I bet you haven’t even thought about it yet have you? I know a lot of folks are still concentrating on getting Christmas out the way first but before you know it Valentines day will be here and you won’t have any ideas, right?!

It’s all too easy to buy presents for women – a sexy piece of lingerie and a weekend away for some loving and you’re sorted! It’s not quite the same story for a bloke though is it? Apart from going to your local gadget shop and finding something that will keep your fella amused for more than 5 minutes you’re usually going to have a tough time finding something.

2010 is the year when all this will change. How people look has never been so popular, women always carry mirrors about but now loads of blokes carry lip balm and hand cream about with them. There are many blokes that won’t even leave the house until their jeans are ironed now – and that’s not because they’re being OTT it’s simply because everyone is becoming more aware of male fashion. There are many girls who won’t leave the house until their hair has been straightened. This is no different.

With this in mind there are some great valentine gifts for men that you can buy – how many times has a bloke bought you something from La Senza or Ann Summers? Well now you can return the favour. Designer mens underwear has been a big hit in 2009 and the trend is set to soar throughout 2010 and 2011. In fact it’s predicted that sales of designer mens underwear will account for 40% of all mens underwear sales by 2020.

Hipster briefs are a really good purchase if you aren’t feeling very brave – these are quite close to what a bloke would normally wear. If you want a bit of a giggle you can buy him some Jock Straps – these are actually very comfortable and have genuine reason for being worn; despite their strong look. I’d recommend you head for middle ground though; there are plenty of strings and thongs which will give some real comfort to your bloke.