Valentines day is without a doubt marketed towards women more than women. But a lot of women buy gifts for their boyfriend or husband; trouble is, what do they buy?

This article will give you a few ideas.

Valentines day is of course totally different to other times of the year when you exchange gifts. Socks may be a Christmas tradition when it comes to men’s gifts, but it just does not cut it for Valentines day.

The best way to start planning a gift for him is to take a look at his day to day life.

Some men love to hoard crumpled up money in their pockets, this is often a pet peeve for their lady. If this is the case for your man, why not buy a money clip? These days you can get personalized money clips with special engravings.

Does your man wear a lot of suits and ties?

Cuff links and tie tacks make a great gift. Both are available these days in a vast variety of designs and price points.

Is your man constantly fumbling with his cell phone to find out the time or date?

Most men love watches.

Watches are available in huge numbers of styles and price points. Dress watches to sports watches. Basic time and date to heavily complicated stop watch and multiple time zones, even G.P.S is available in watches these days.

As you can see, just by looking at what your man does on a day to day basis you can choose a valentine gift for him that he will enjoy and find use for.

Roses, chocolates, and earrings will not appeal to him, but a useful item or stylish watch will!

So there is no excuse for socks this Valentines day!