These days there are about as many ways to advertise your home-based business as there are people in New York City. No, more! Because of the existence of the internet, your choices are virtually unlimited. Add to that the “old” ways of advertising through direct mail, radio, t.v., the Yellow Pages, etc., etc., and you get a very confusing choice of options to consider. How does one start when considering home-based business advertising?

First, look at your budget. We’ll assume here that if you’re interested in advertising you already have your business set up, so you’re already on the right track. But the idea is to make money now, right? Not to have to spend it all on advertising or on products to resell. So considering your budget very carefully is the very most important first step in setting up your home-based business advertising. Do not spend money you don’t have. Period. Unless you have lots of rich investors and backers, that is . . . which most of us home business types do not.

Second, think about what you respond best to yourself in the way of advertising. Are you one to channel surf on your t.v. to watch glitzy advertisements and listen to their catchy jingles? If so, this tells you that you respond well to visual and audio cues, and believe me, you are just one of millions that respond best to this mode of information gathering. If you like it, others will too, so use it creatively. This doesn’t mean you have to buy a 15-second t.v. spot during the Super Bowl, but it might mean instead that you give out videos or tapes about your business. You can even make them yourself quite successfully these days, at home, on your computer. This is just one example, but the point here is to do your home based business advertising in a way you yourself like and respond to.

And third – and probably the most obvious these days – consider using the internet for your home based business advertising. The ways and means for this vehicle are literally unlimited these days, and you can find thousands of resources and organizations online who are there to help you do just that: advertise!! But be careful. Many want lots of money and there is little in return. Basically, look at advertising through the internet as a numbers game and seek out and use the experience of others to help you figure out what is effective. The internet is a great option; just use it wisely.

And oh, if you’d like to know about one of the resources that we personally use with great success for our home based business advertising, please follow the link in the resource box below.