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The brand’s removal appears to already be in action, with Ivanka Trump no longer listed as one of the department store chain’s brands. The removal comes amid an ongoing boycott of Trump family brands.

Citing lagging sales, Nordstrom is dropping the Ivanka Trump collection after a boycott was launched against stores carrying the brand.

Flickr / Mike Mozart / Via Flickr: jeepersmedia

A spokesperson for the department store chain confirmed it was ending its relationship with the Ivanka Trump brand due to declining sales.

Mark Wilson / Getty Images

In a statement to BuzzFeed News, a spokesperson for Nordstrom said the company carries “thousands of brands” and makes “buying decisions based on performance.”

“Each year we cut about 10% and refresh our assortment with about the same amount,” a Nordstrom spokesperson BuzzFeed News. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”

A spokesperson for Ivanka Trump's collection declined to comment on Nordstrom's decision, but told BuzzFeed News the company had already bought spring apparel from the brand and is reallocating inventory to their physical stores.

The brand’s removal appears to already be in action, with Ivanka Trump no longer listed as one of the store’s brands.

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