The power of protest has made President Trump even more toxic. After a customer rebellion, Uber CEO Travis Kalanick told employees that he is stepping down from Trump’s economic advisory council.

The New York Times obtained an email that Kalanick sent to Uber employees, “Earlier today I spoke briefly with the president about the immigration executive order and its issues for our community. I also let him know that I would not be able to participate on his economic council. Joining the group was not meant to be an endorsement of the president or his agenda but unfortunately it has been misinterpreted to be exactly that.”

Thousands of people across the United States deleted their Uber apps and pledged not to use the ride-sharing service after Uber’s initial weak response to Trump’s Muslim ban executive order.

The lesson is that consumer boycotts work, and corporate America must be sent the message that if they insist on helping this president and his ugly policies, they suffer immense damage to their brands and pay a heavy price with consumers.

Donald Trump is not the usual president, and anyone who collaborates with the man who is doing so much harm to millions of Americans will be viewed as the enemy by millions of consumers.

The only way that the Trump administration will be successful is the American people stay silent. If you disagree with this administration, protest, boycott, spread information, and make your voice heard every single day.

Doing anything less will be a gift to President Trump.

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