It’s the world’s fourth and India’s first exclusive Men’s Week.  With an impressive list of designers, the Van Heusen India Men’s Week is all set to dazzle the capital from 11th Sep to 13th Sep. But just as all good things come with a heavy price, the brainchild of Suniel Sethi is being put under the scanner too. Questions like clash of interest between sponsors and designers, clash of dates with KFW, strategies to attract more buyers, focus on local or international sales, and has the idea generated from Lakme Fashion Week in the first place, since the latter started a trend of sorts by dedicating a day to Men’s fashion; come to the fore.

Stylekandy.com caught up with fashion buffs to get the industry reactions. The more you ask, the more you get. Prima facie reactions are all for the Van Heusen India Men’s Week, so let’s just sit back and enjoy the show. Effortlessly stylish, the Spring-Summer 2010 collection by Rocky S screams attitude. With this new collection, the designer who is known for designing and adorning celebrities and fashion aficionados is all set to woo the capital at the upcoming India Men’s Week. The designer borrows inspiration from the traveller who is free spirited, easy going, calm in attitude and goes by his spiritual beliefs. “Through these visits, he gets allured and motivated to imbibe the striking and vital elements of each place. This is what one can expect from my collection,” Rocky summarized with a delightful smile on his face.

Offering detailed information about the texturising and tailoring he has adopted, Rocky shared, “I am here to experiment and this upcoming line targets all those men who are in a mood of experimentation and want to try a new image and go for that killer’s look.” The line has been created in an array of interesting fabrics which include crushed voiles, mulmuls, linens, silks, emphasized with various kinds of knits, textured fabrics, leather, brocades, jacquard blends, and other cotton blends. Accentuating the bohemian look, the garments have been given an easy-going feel with a washed out, aged and distressed look.

The colours are black, ivory, burnt orange, ochre, deep red and many such brighter shades. He has treated the fabrics with different chemicals and has gone through n number of processes like crushing, industrial machine washing and other heat and chemical treatments to offer that washed out and worn out effect. He wasn’t too comfortable in revealing the look that he is planning for the models- “The look is going to be relaxed with easy to wear and aged styled garments accentuated with printed scarves and textured bags.