When you’re trying to create a logo for your business, there are several things you need to know. This article will cover what to keep in mind, including size, shape, color, and font. These factors can all influence the design of your logo. By knowing these factors, you’ll be better able to choose a plan that will stand out in the crowd and be memorable. After all, we’ve all been there! Also, learn more about the best logo design software for you!

Shape

The shape of a logo is a critical component of brand recognition. The correct form can make a company’s identity instantly recognizable. It can also add texture and depth to a design, helping to emphasize various aspects of the mark. Specific shapes can be more aesthetically pleasing than others. For example, you can use arrows to represent movement and travel. Shipping companies such as FedEx and Amazon have often chosen arrows as the shape for their logos. Logo shapes should be memorable and iconic.

Color

Colors are crucial to logo design, and their evaluation is directly proportional to the company’s brand strategy. In logo design, colors are essential to a brand’s visibility and are most easily recognizable from a long distance. Popular global companies utilize colors like red, blue, and yellow in their logos to catch consumers’ attention. Red, for example, catches the eye even at a distance and is immediately recognizable.

Font

There are many different fonts to use in your logo design, but a few classics have remained popular for decades. Helvetica, for instance, is a 1927 sans-serif typeface with rounded edges that evokes elegance and femininity. Modern fonts, such as Sans Serif, have heavier strokes and are more suitable for media use and printed products. Another classic is Futura, which is used in Prince’s album and countless pop culture designs.

Size

The answer to the size of a logo depends on the medium and the materials being used. For example, a giant billboard advertisement will require the logo to be readable at 20 feet away. Likewise, a small postcard won’t need a large logo and vice versa. A symbol of the correct size can also significantly impact positioning. Using a suitable medium will ensure the logo is correctly used and seen.

Text placement

You’ve probably heard a million times that your logo’s placement is crucial. But unfortunately, people tend to scan through the top of a page, skipping the essential information. But did you know that you can improve your logo’s recall by carefully planning text placement? Then read on to learn about the three most important factors to keep in mind. After all, the first impression counts and people will only remember your logo if they can quickly recall the most important information.

Symbol placement

Symbol placement in logo design has become increasingly important, with companies investing in highly unique visual identities to promote their brand. However, despite the importance of incorporating a logo symbol, the placement of an icon should be thought about carefully. As with all other design elements, the character needs to meet specific criteria, including recognizable and memorable, legible at small sizes, and illustrative. Here are some examples of logos that employ the symbol correctly.

White space

Using white space is a great way to create a unique, appealing logo design. There are many examples of successful logos that make use of negative space. For example, the emblem of the delivery service FedEx features an arrow hidden in the white space between the letters E and X. This design element communicates progress and a forward-looking approach. More companies are using this design technique to their advantage.

Stacked text

One of the hottest trends for logo design is stacked text. Stacked text is a smart option for long names and phrases. This layout places the letters in a column or spreads them out chaotically. This logo design is best used with a balanced color scheme and form. It is expected to gain profound potential in 2018.