Amazon is the biggest marketplace on Earth. It started as a book store, but it eventually turned into the go-to store for anything you can imagine.

Millions of people sell products on Amazon, hoping for their listings to appear in front of their perfect clients’ eyes. Yet, as in every major marketplace, Amazon also has users who monopolize a certain market niche, making it hard for the new sellers to attract customers.

That’s when Amazon listing optimization comes at hand. This process helps you generate good reviews and high product ratings so your products can rank higher on the search engines and even appear on the homepage or category pages.

How to simplify the process of product listing optimization?

It might sound a bit complicated, but thanks to platforms like Riselane you can save time and effort by using tools that simplify the process tremendously.

It’s important to mention that listing optimization works only if you sell quality products. You might rank low-quality products for a short amount of time, but Amazon will prevent your products from ranking high or even remove them from the platform when the bad reviews come.

The number one goal of Amazon’s algorithm is to display the products that have the highest chance of getting bought based on the users’ searches. That is done by collecting as much data as possible from each user.

What factors affect Amazon’s algorithm

The main factors that influence the algorithm are:

• Stock availability
• Product’s pricing and is it fair
• Customer reviews
• Images quality
• Brand’s transparency
• Category and if it corresponds to the product
• Is the manufacturer part of the FBA (Fulfillment By Amazon) program

As the largest marketplace in the world, Amazon’s algorithm is so complicated that nobody can say for sure how it works, even Amazon’s employees.

However, if you’re a seller or planning to become one, you don’t need to know everything about the algorithm, but only how to make it work in your favor.

By taking advantage of listing optimization tools, you can save many hours researching and trying what works. That is why we strongly advise you to choose this approach and rank your listings higher than anyone else in your niche.