If you don’t want to own one of the 20% of small businesses that fail within the first two years, you need to make sure that your marketing is on point. Could your digital marketing strategy use an update? If you’re not getting the results that you’re looking for, it’s time to start reworking your plan so you can start getting more traffic to your website!

When it comes to digital marketing, you have a lot of options. We’re here to talk about organic advertising vs paid search advertising so you can determine which is right for you.

Keep reading to learn more.

What Is Organic Advertising?

Organic search advertising is mostly facilitated through SEO. SEO is search engine optimization. It means that the website is using strategies to show up higher in search engine results.

SEO companies, like the company that runs this website, use a variety of strategies to enhance a website’s SEO. They do keyword research and content marketing to make sure that the website gains more visibility (and traffic).

There are plenty of advantages of organic advertising.

First, it’s a long-term solution. When you invest in SEO services, the results continue even after you’re no longer paying for them. While you will need to do occasional upkeep, the lower cost of SEO advertising makes it worthwhile.

Organic search advertising makes your business look more trustworthy and reliable. Customers can see that you’re not solely paying for the top spot of the SEO search results. Instead, you’re putting time and effort into making sure that you’re creating useful and pertinent content that shows your expertise.

The only downside with organic search advertising is that it takes time to build.

What Is Paid Search Advertising?

Paid search advertising is when you pay for an ad to stay at the top of search engine results. This will show up whenever customers search for certain relevant keywords. The ad will have a small “ad” note underneath it.

Paid search advertising is expensive, but it gives you immediate results. From the first day of paying for your ad, customers will see it.

Unfortunately, you won’t get real organic traffic this way and some potential customers may find your business less trustworthy if you paid for an ad spot.

Organic vs Paid Search Advertising: Which to Use

We recommend combining organic and paid search advertising when you’re renovating your digital marketing strategy. But why?

SEO takes time to give you good results. While this time is worthwhile and the results are long-term, you’ll benefit from paid search advertising in the meantime.

Combining these two options will give you the best possible results.

Is It Time to Revamp Your Website Marketing Strategy?

If you’re trying to figure out how to advertise a website with digital marketing, keep this guide in mind. Remember: organic advertising is great for long-term results and customer trust. Paid search advertising is great for instant results when you’re first starting out.

By combining these strategies, you can increase traffic to your website in no time.

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