In recent years, there’s been a growing trend within the web design sector for development companies to provide so-called website builder tools that can enable users with little or no design or coding skills to get online. While it’s true these platforms can prove an invaluable service for personal blog pages or basic websites, there are several compelling reasons why they’re simply not fit for purpose when it comes to making a corporate site for your firm.

Why you should use a professional development company for your site

If you’re currently debating whether to take the DIY approach to your site build or partner with a bona fide, skilled development company like the ALT Agency, read on for just a few reasons why a professional company is by far your better bet.

Working with a development firm saves time: While it’s true that many website builder tools are relatively easy to use, if you’re not familiar with the tech, you’ll likely spend hours trying to work out how to do even the simplest of tasks – the type of work that would take a developer minutes rather than hours.

Using a professional development company will save money: Linked to the point above, if you believe in the concept that time is money, then outsourcing your design job to a professional firm will save you considerable outlay.

Developers have training and experience: As a web user, it can often be tempting to think that because you use websites, you can also build websites. In truth, there are many skills involved in a successful website build – everything from choosing and editing the right images to coding, writing compelling text and optimizing pages/images for quick downloads/Search Engine Optimization (SEO). These are not the types of skills you can pick up just by looking at other people’s work.

Developers know what works: Through a combination of the training and experience noted above, a reputable design firm will have employees that have worked on multiple projects, which enables them to know and understand things that casual web users can’t comprehend. In truth, well-designed websites just work – but there’s considerably more going on in that process than most people realize.

Designers and developers are on-point when it comes to trends and tech: There surely can be few faster-moving industries than the tech and computer sector – in particular, online trends and coding change rapidly. By hiring a skilled development firm, you’ll be sure to capitalize on emerging technologies as (if not before) they become mainstream.

A reputable development firm will ensure your site is SEO-ready: In a world where there are now more web pages than there are people, the role of search engines has become ever more important. Recent statistics show that around 70% of all consumer journeys begin with an online search – meaning if your site doesn’t rank high in the search engines, you’ll be potentially missing out on substantial trade. A dedicated development firm will ensure your site is optimized to rank high in the Search Engine Results Pages (SERPs) and in turn bring you more traffic and potentially expanding your market influence and penetration.