Whatever your industry may be, having a top-notch company website can be one of your most important and effective marketing tools. Without an accessible and aesthetically pleasing website, your company may face a tough time promoting its goods or services, reaching out to multiple consumer demographics, ranking well in various search engines and more. Fortunately, even if you’re not particularly familiar with website design, there are a few savvy ideas that can help you easily revamp your site and improve its aesthetics. To get started, try these four simple tweaks right away.

1. Adapt Your Site for Mobile Accessibility

If your current website only works on laptops or desktop computers, it may be time to make a mobile-accessible version of your website. More consumers than ever are browsing websites on their phones, and having a mobile version of your site could help it get found by more potential customers. As you begin to adapt your site, remember that this one simple switch could allow your business to:

• Access new demographics
• Take advantage of website content writing services to keep readers informed on the go
• Make learning about your company or shopping your site more convenient
• Keep up with the latest technology trends

2. Incorporate Modern Company Branding Throughout the Site

Your website should be a reflection of your company’s brand, so if it currently looks plain and generic, it could be time for an upgrade. Incorporating your branding throughout the site can be as simple as adding some color, working in your unique touch and making the site appear consistent with your company’s other marketing materials. To get started, try to:

• Get rid of outdated designs and keep up with modern trends
• Put your company logo on each page if possible
• Use your signature font and color scheme throughout the website
• Keep your tone consistent throughout different posts
• Add calls to action at the bottom of relevant pages
• Make use of blank or white spaces to avoid overwhelming your customers

3. Start Up a Blog and Keep Customers Updated Weekly

Having a company blog on your website can act as an important tool for marketing, outreach and branding. Your blog can act as your platform to demonstrate your industry knowledge while reaching out to new customers. If you’re not sure whether your website could benefit from a blog, keep in mind that it could allow you to:

• Detail upcoming product launches and new releases
• Explain your area of expertise
• Give some background on the company’s founding and its mission and values
• Connect with customers to get their feedback
• Make it easier for customers to find your website in search engines

4. Choose Photos, Graphics and Other Images Carefully

Your website’s graphics help set the tone for the site and play an important role in keeping readers interested, so it’s important to make sure your visuals are on-point and updated. This may mean making a few tweaks or even doing an entire branding overhaul if necessary. Whenever you post photos and graphics to your website, keep it professional by making sure they’re:

• High-resolution
• Colorful
• On-brand
• In focus and well-lit
• Simple and to the point
• Appropriately artistic

When it comes to drawing in new customer demographics, making your website easily findable and accessible via search engines, keeping up with the latest graphic design trends and informing consumers about your company’s unique offerings, having a sleek, up-to-date website is key. If you haven’t had much success reaching out to consumers with your company website so far, a revamp could be in order. Thankfully, you can skip the hassle and improve your website easily by following these four savvy strategies.