In the past decade, the popularity of social media has grown substantially. On average, people spend around two hours a day on social media platforms like Facebook and Instagram. As a business owner, you need to realize just how important developing a presence on popular social media platforms is. With a social media presence, you can attract a larger audience and grow your bottom line.

One of the main things you need to do to get and keep the attention of your followers is to post on a regular basis. Ignoring the need for frequent posts can result in your business getting lost in the online shuffle. Luckily, there are a number of scheduling software programs designed to help you with this task. If you focus on Instagram scheduler options, choosing the right one will be a breeze.

Here are some things to keep in mind when attempting to schedule your social media posts.

1. Select the Right Time to Publish Your Social Media Posts

Before you start creating posts with your scheduling software, you need to collect some important information. The biggest mistake most inexperienced business owners make with their social media posts is publishing them at the wrong times. If you are not careful about the time you publish your posts, they will be extremely ineffective. This is why you have to do your homework to figure out when the best time to publish your social media posts is.

Most experts agree that between 9 am and 12 pm are optimal times to post on social media. This is the time most people are active on popular social media platforms. This means that your post will be seen by the maximum number of people.

2. Be Mindful of the Content You Post

Developing a social media marketing plan is harder than most business owners realize. One of the most important things you need to consider when developing this plan is the type of content you want to provide your audience. Some business owners think that making social media posts about their products/services all of the time is the best approach. In reality, your followers might get tired of seeing these sales-based posts. This is why you need to work on mixing it up.

Ideally, you want to provide your audience with content that is both informative and entertaining. This content should also be related to your industry. Posting informative content 80% of the time and sales-based posts 20% of the time is a good idea. By doing this, you can keep your followers engaged and interested in what your brand is doing on social media.

3. Avoid Scheduling Posts Too Far in the Future

When getting a great post scheduling program, the first thing most business owners want to do is create content for the next few months. While this might seem like a good idea, it can actually create a lot of problems. You want the content that you publish to be relevant and related to what is currently going on in the world. This is why you need to avoid the temptation of creating posts months in advance.

There is some evergreen content that you can use all of the time for your social media posts. Knowing what this content is and how to use it sparingly can help you greatly in your pursuit to reach a wider audience on popular social media platforms.

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4. Don’t Be Afraid To Reply To Comments

Using automation is great for some parts of your social media marketing campaign. However, there are things you will need to handle manually. Adequately monitoring the comments section and replying to questions or concerns people have about your products/services is crucial. Doing this shows your social media followers that you are interested in what they have to say. By consistently replying to these comments, you can build trust with your audience. With this trust, you can sell more products/services with ease.

Start Using These Tips!

There is no denying just how important a presence on social media can be for a small business. With these tips, you can start to develop posts that your social media followers will love.