First things first, just how bad are your tech skills and knowledge? Whilst tech skills are not essential when starting a tech company, it is definitely a good thing to assess your skills and knowledge before diving into this new venture. Know your limits and be realistic about what you can and cannot do when it comes to tech.

Maybe your strength lies in sales or marketing, maybe you know the best place to purchase your bill of materials but need some guidance on exactly what items you need. By recognising where you are at you can help fill in the blanks with other team members and collaborators. Even if you do not have extensive knowledge or skills, you should at least have an interest in this field. Here are some pieces of advice for starting a tech company when your own tech knowledge is somewhat limited.

Know your customer niche and the needs of your clients

Every company relies on knowing what its customers want and need. You need to provide products that are going to be desired and well received by your consumers, and to do this you need to know what they want. You do not have to be a tech expert to do this and in fact, you may benefit from being able to explain things in a non-tech manner in order to connect with a wider audience.

Do not release anything without testing it first

You might find yourself getting carried away with enthusiasm when you come up with a great business idea but do not let yourself get too carried away and release a product that has not yet been tested. This is particularly important for those with less tech knowledge as you can see if the product will be well received and identify any adjustments that need to be made before the launch.

How to pre-sell the product you have created

If you succeed in pre-selling your product it will be much easier to acquire investors and clients. It is one of the best things you can do for your company. With the right amount of resources and effort put in, this step will become palpable proof that your product has great potential.

It would be ideal if you can find a co-founder with tech skills

Joining forces with a co-founder with tech knowledge and skills will help you out immensely. The success of a business is dependent on who you choose to work and collaborate with. A tech expert can fill in the blanks in your knowledge and offer specialist advice when you need it.

Be patient when looking for a co-founder or collaborator. Find someone you connect with, someone who shares your vision and is keen to get involved. Choosing the wrong person can lead to a lot of trouble in future. Do not rush into making a decision and do not just look for those with the knowledge you need – consider all the other factors that go into making a good colleague as you may find yourself working alongside them for a long time.