For your customers to always keep abreast of the news about your company, use emails. About 80% of users prefer this way of communication. It was believed that this type of notifications was outdated, but according to the surveys and the use of email metrics to track, this method shows the maximum result compared to other marketing strategies.

Use the services of Massmailsoftware. Its specialists will help you:

• expand the customers’ base;
• affect the level of the company’s income;
• increase sales;
• motivate customers to repeat purchases;
• reduce advertising costs.

When emails are sent to the customers, companies start reviewing reports and conduct the effectiveness measurement. If the conversion rate is increasing, it can be said that users are interested in your brand.

What email metrics to track require studying

To understand how effective your marketing campaign is, you need to use analytics for email marketing. Important information will help you determine what needs to be changed, titles or content, so that customers visit the company’s website more often.

Email delivery speed

If the messaging is too slow, users may miss out on important information about your company. Choose reliable email marketing services, that deliver emails in the shortest possible time. Don’t forget to grow your client base — place a pop-up window on your site, in which visitors can agree to receive your newsletter and specify their personal data to get a feedback.

Opening rate

Messages that end up in users’ mailboxes are often left unopened. This is due to low customer engagement in your brand. To increase this indicator, it is enough to use an attractive and catchy title of the email, not forgetting to track the email performance. The chances of your email being opened is increasing if its title will be different from classic email headers. You can address every client by name right in the title of the message.

Conversion rate

You can find out the conversion rate using special tools for analysing the effectiveness of sales email campaign. Thanks to these data you will learn how much the level of income has increased with the use of new promotional methods. Customers who read your emails with interest are more likely to buy and use the company’s services.

Click-through rate

The use of interesting content will help increase clicks on links in your email. If users like the described services, there will be much more targeted actions. To achieve the maximum percentage of clicks, it is enough to divide the target audience into several categories and not send the same newsletter to users from the same category. You may need to increase the number of notifications you send within a month, but if there are more potential buyers, all costs will quickly pay off.