Small businesses need more attention. Social networks are the perfect option when it comes to promoting small business offers. TikTok is booming the online world in the last few months. TikTok used to be known as the platform for teenagers. During the pandemic, TikTok usability increased. Millions of adults around the globe decided to give it a try, and new trends are born on TikTok. You should create a business account on TikTok to promote your offer/services. Here are the latest tactics that successful TikTok influencers use to increase the reach.

Always use global trends.

There are many trends in TikTok. You can see that trends are born every day. You may have one niche – for instance, the dog food niche. Some may say that they should only focus on the dog niche, but it’s the wrong approach. It would be best if you did not go out of your niche indeed but never reject global trends. You can connect the global movement with dog niche and make a perfect hybrid. You should always think outside the box and attach your niche/product/service with global trends.

Why should you use global trends? Millions of TikTok users are paying attention to global trends, so you’ll get free promotion quickly.

Algorithm optimization

Just like another social platform, TikTok has an algorithm too. You can optimize every post for the algorithm. Don’t go too far or spam the network – you should focus on followers and algorithms together. First of all, you need a good follower base. If you want to have a good start in the eyes of potential followers, then you can buy TikTok views and likes. As for algorithm optimization, you need a good understanding of hashtags. You can add hashtags to your videos. Create the list of the most common keywords in your niche and add them slowly. Don’t overdo and spam the video descriptions with the hashtags. It will harm the organic reach.