Are you struggling to keep your audience interested and engaged? Maybe you need to mix up your content marketing strategy! By creating eye-catching, engaging videos, you can draw customers in and keep their attention.

Better yet, adding a video to your emails can boost your clickthrough rate by 200 to 300%. Adding videos to your landing pages could even increase conversion rates by 80%.

Why? Namely, people love videos!

Video content is fast and easy to consume. It’s also informative. In fact, about 90% of customers watch product videos to make buying decisions.

Not sure where to start when developing your new video marketing strategy? We’re here to help.

Keep reading for the top video marketing tips you need to start generating new leads!

1. Know Your Viewers

Before you can start creating videos, it’s important to develop a well-thought-out video marketing strategy. Having a strategy in place will keep you focused. Otherwise, your videos might fail to help you reach potential customers.

Who are your customers, anyway? What business videos are they already watching online?

What questions are they asking that relate to your product or business?

Understanding your customers will help you create videos they want to watch. It helps to know what keywords they’re using in a search, too. Then, you can make sure your video content appears while they’re searching that topic online.

First, create buyer personas for your larger target audience. Segmenting your audience will help you appeal to each group.

For example, a dentist’s office might create different videos for a single mother versus a college student.

Once you determine who your customers are, you can develop a list of target keywords and topics. Use tools like Google Keyword Planner, SEMRush, or Google Trends. Working with an SEO expert can give you a head start, too.

2. Maintain a Singular Focus

Now that you have a list of target keywords and topics to cover, choose one. It’s important to make sure each video you create has a singular focus. Otherwise, you might not appeal to the viewer’s intentional search intent.

Remember, there’s a reason they clicked on your content in the first place.

You can create a full video marketing campaign that covers various subtopics for one overarching topic. Creating a video series can also encourage your viewers to keep coming back each time you upload new videos.

3. Draft Your Script

Viewers retain about 95% of the information you relay after watching a video. If you want to make sure they’ll remember your message, keep it clear and concise.

Preparing a script beforehand will help you maintain your focus.

First, think about the type of business videos you’re creating. You might decide on a vlog series, product demos, or review reel from your customers.

Think about your overall video marketing strategy goals. If you want to direct people to your product pages, create demos and tutorials. If you want to improve brand awareness and trust, create a company culture video or review series.

Once you determine your goal, format, and focus, you can draft your script. Outline the key points you want to cover.

Keep each bullet point short and sweet. A long, exhausting video could scare viewers away.

4. Highlight Experience and Expertise

Remember, consumers look to videos before purchasing a product or service. What if they’re on the fence between your company and another? Highlighting your unique experience and expertise can help you stand out from the crowd.

What information can you offer that no one else can? For a vlog series, you might rely on anecdotes from your years of experience in the industry.

These stories can help you connect with customers. It can also help you boost brand trust and credibility.

5. Boost Your Brand

Speaking of your brand, don’t forget to feature it in your content. Your brand should remain consistent between your various marketing channels. Otherwise, consumers might fail to connect your print materials, digital ads, social media, and website.

You can add your visual brand to your business videos by using the same color palette. You can also have your logo appear in the bottom right corner or closing slide.

Using these video marketing tips can help you develop brand awareness and recognition. Over time, consumers will know how to spot your videos among the rest.

6. Keep It Clean

Once you’ve created your first video, go through it a few times. Make sure to edit out any dead air. If you stumble over your words and reshoot, that’s okay.

Make sure to edit accordingly.

You can add transitions between these awkward cuts to improve the flow of your videos. Consider adding video clips using elmedia player to give your videos an extra edge.

Don’t forget to add social sharing links to the end of your video, too. You can add these links after you upload your video to YouTube.

Make it easy for your viewers to share your content to attract an even bigger audience to your videos.

7. Consider Optimizing

Video content can increase your organic traffic from search engines like Google by 157%. In fact, Google loves video content.

Make sure to consider search engine optimization (SEO) as part of your video marketing strategy. SEO will ensure your content is optimized for search engines. When Google sends its bots to crawl and index your site, you can increase your chances of ranking for certain keywords.

First, make sure your target keyword appears in the title of your video. After uploading the video to your website, make sure to optimize the post. Have your keyword appear in the page title, URL, and meta description.

Adding a transcript to your video can strengthen your chances of ranking for that keyword, too.

Once your new video is up and ready to reach the word, take the time to share it. Post a link to your video and a crafty caption on social media.

Don’t forget to end with a strong call-to-action to encourage leads and conversions.

Reel Them In: 7 Tips for Making Eye-Catching, Converting Business Videos

Ready to reel in new customers? With these tips, you can create wow-worthy business videos that will help you boost your brand. Start developing a strong video marketing strategy with these tips today!

Need more help with developing your marketing strategy? Check out our latest guides for helpful tips.