TikTok is an online phenomenon that has taken the world by storm.The app that was originally made for lip-syncing to popular chart songs has boomed in to a platform for all sorts of content creation that encourages users to think outside of the box, tap in in viral trends, and connect with other users with similar interests and hobbies. Especially in the current social climate, people all over the world have been turning to apps such as TikTok to relieve boredom at home, and to entertain friends, family and followers, with the potential to achieve a global reach. The app is now more popular than ever, and so with content ever more present on the platform, the question has arisen ‘how do you become featured on TikTok?’

What does becoming featured on TikTok mean?

Like other social media apps, there are lots of tricks to bag yourself more followers and likes, and therefore the possibility of going viral. One of the most efficient ways to gain more followers and likes, is being ‘featured’ on the For You page on TikTok. This page is similar to the ‘Explore’ page on Instagram or ‘Suggested for you’ content on Facebook, or the tweets that friends have ‘favourited’ that appear on your Twitter feed. In this way,  the ‘For You’ page recommends videos to users based on their past watch history that the algorithms think they might like. By getting your content on to this page, your reach will expand massively, putting your videos and short form content on the eyeline of thousands of more potential followers, and therefore allowing you to gain lots more likes. Another easy way to gain followers is to head over to mytiktokfollowers to boost your following immediately.

So, how do you become featured on TikTok?

Unfortunately, you can’t just post your videos on to the ‘For You’ page. Videos are selected by TikTok to appear there based on a number of factors. We’ve compiled a list below to help you gain the best chance of producing content that will have a high possibility of becoming featured on TikTok, hopefully resulting in a big increase in followers, likes, and online credibility.

High Quality Videos

The quality of Tik Tok videos has long been underrated. Some users on the platform will post low resolution content, with hard to hear sound, and movement that is not especially clear. This makes it harder for other users to enjoy your content, and watch with ease, so it is imperative that you ensure the highest quality possible for your uploads. Try filming your content on a phone or camera with good capability, and always ensure that the main point of your content is clear to the user. To enhance this, you could also look into editing your videos using a video editing app. These can improve the aesthetics, therefore making it more appealing to TikTok users.

Engaging Content

This may seem simple, but creating engaging, funny and consistent content is key to being a creator that is selected to be featured on TikTok. Try to think outside the box, as well as following popular trends, and be sure to show your personality throughout your posts. This will attract loyal followers and keep users returning to your profile.

Incorporating Viral Themes and Trends

TikTok is one of the best platforms to find and replicate online trends and viral content. By tapping in to these trends, your content is more likely to be recommended to people who have already viewed similar videos. There’s no end of great trends to get started with, but remember to stay relevant and work on a trend that is popular at that time. They change super quickly, so keep your eye out for the latest trend.

Using Popular and Trending Music

Just like tapping in to viral trends, using popular music is also a great way to gain more likes and followers. Often, the same track or type of music is incorporated in to the viral trends, so this is another way to get featured to users who have recently viewed similar videos.

Utilising Hashtags

Finally, to become featured on TikTok your videos should be utilising all the relevant hashtags. These make it easier for other users on the platform to find your video by looking for the hashtags they have enjoyed from other creators. The more hashtags you use, the greater the exposure your videos will have to the online community, hopefully gaining you more likes and followers, and increasing the chances of your content being selected to be featured.