An effective marketing strategy is critical for any company’s continuing success. Whether you’re trying to meet the goals of your marketing strategy or you want to improve your marketing skills, here are several tips you can follow to improve your performance.

Research and Contact Industry Professionals

Image via Flickr by ryanvanetten

Reach out to industry professionals to see if they have time to speak with you in person or over the phone. Going offline presents you with the opportunity to build your relationship with them and find out the methods they use to reach their target audience.

With 38% of professionals experiencing difficulty in maintaining their business relationships, it’s key to research professionals in your area to see who can give you the best advice. If you’re looking to improve your content or SEO, contact content marketers or SEO specialists on advice for strategies that you can implement. Look for a place that’s close to their office to grab lunch. Ask pointed questions about their expertise and write down notes about the feedback they give.

Attend Conferences and Meetups With Influential Speakers

Attending industry conferences and meetups allows you to speak with various industry professionals about their marketing successes and any challenges they might face. You’ll acquire more knowledge about how to expand your marketing strategy and how to allocate money, labor, and ideas to make it happen.

You have the chance to bring in new business partners who might want to help your company. Practice your elevator pitch about your company to see if they take an interest in your brand. Time your elevator pitch to make sure it’s around 30 seconds, and be sure you can recite it clearly before saying it to attendees at the conference.

Attend Webinars To Accommodate Your Schedule

You may not have the time to go to in-person conferences and meetings, but you can attend live webinar or chat on a social media platform. Look for webinars that relate to the problem you’re trying to solve with your marketing strategy. Research top marketing influencers and identify if they have upcoming webinars for you to attend.

Some marketing influencers might have live conferences and host Q&A sessions to answer any questions you have. You have the option of pausing or stopping at any point to jot down important points during the session. Be sure to subscribe to the webinar’s email list to get further updates and recaps on the content discussed.

Listen to Podcasts

Listening to podcasts is helpful if you’re seeking to connect with a marketer on a personal level. Their stories can inspire you to take action regarding your marketing strategy and provide tips to help you reach your target audience. Some of these podcasts offer partnerships, so you can check and find out if a partnership is beneficial for your brand. Partner with B2B companies to expand the number of leads you have in your sales pipeline.

If you’re looking to take the next step in elevating your brand, attend industry conferences and listen to podcasts to brainstorm new ideas.