What Is a Technology Stack and What Are the Best Marketing Stacks?

Even if you’re only vaguely acquainted with the world of mobile app development, chances are you’ve already heard the phrase ‘technology stack’ thrown about.

It’s a term that pops up everywhere and is an unavoidable feature of successful app development. However, these days it is crucial to be aware that the term means more than that. In industries like digital marketing, a technology stack refers to something slightly different.

But what is a technology stack? How do you find the best one for your project? Read on to find out.

What Is a Technology Stack?

The meaning of tech stack differs slightly depending on the context. In the world of mobile app development, it refers to a framework of different platforms and technologies used to produce the app. It’s the skeleton that you need to create a functional piece of software.

However, the term is more commonly used these days in a business context, particularly in digital marketing. It refers to the collection of applications used to make a business run smoothly.

For this reason, the term app stack might be more appropriate. An app stack includes things such as a CRM, messenger platform, email marketing tools, user interface prototype, and more.

Examples of Solid Technology Stacks

If you’re trying to determine what web application examples could work for your app stack, you can learn a lot from the greatest. The best app stacks in the world are those used by Silicon Valley titans such as Facebook, Google, and Uber.

For example, the streaming giant Spotify includes five apps in their stack, including GSuite to monitor and improve employee productivity.

AdRoll is for targeted messaging to customers, Qualaroo sends out instant surveys, Salesforce is for customer support, and project tracking happens through Blossom.

In comparison, we only know two of the apps in Facebook’s stack. One of these is Confluence, which is for project planning, marketing plans, and meeting notes. The other is Campaign Monitor, which they used to send out their glossy email newsletters.

As you can see, the web app examples that go into your stack will depend on the unique needs of your company or project.

Key Benefits of Technology Stacks

There are countless benefits of using technology stacks to help run your business. For one, they allow you to see all of your operations in one place.

An app stack integrates different departments and projects, so everyone is on the same page.

The other obvious benefit concerns productivity. App stacks are ideal for target-setting and automation.

The right app stack can automate your marketing and messaging in exactly the way you want it to work. It will also help you set realistic goals for your team to ensure that everyone is working to their full potential.

Learn More

Now that you know the answer to ‘what is a technology stack?’ it’s time to put that knowledge to good use.

Learn more about choosing the right technology to turbocharge your business by checking out the rest of our blog today.