Why do you need a list and what will it do for you ?? Let's take a look and you will soon understand why so many fail with their home based business or their attempt at email marketing.

First, what is a "list" ?? A list is a following of subscribers that are interested in learning how to make money online. These people are paying money to find out how to go about finding people that want to buy their product, whether it be an eBook or a product.

There are many ways to build a good list of people that are interested in what you have to offer. Even though the seller of a product knows that the more people that see their product, the more sales they will make, this is where most people fail. They either do not know how to build a list or they just do not take the time to build a good list.

One way to build a list is to give something away in exchange for a name and an email address. Another mistake a lot of marketers make is they send too many emails to the subscriber and cause them to drop off the list. When a subscriber opens the same email multiple times a day, it becomes uninteresting and they just plain unsubscribe.

Another method that is used is to offer a free trial of a system in exchange for the name and email address. This is a way to get new people to subscribe, however, once a person has seen this method and tried it, they know what follows and they will just delete the email.

Most email marketing systems will work if the proper amount of time is devoted and you are persistent. The main focus is to impress this fact to your subscribers. When a person subscribes to your list, you must get through to them that the system you offer will work if they devote time to it. Do not go from one program to another hoping for a quick and easy system that will make you tens of thousands of dollars within a day or week. It will not happen.

OK, with all that said, now, what is the best way to build a good list of subscribers and keeping them interested for the long term. There are programs that give you a step by step methods for list building such as some of the trial programs. As said before, do not make false promises, such as a fortune overnight. Secondly, do not flood them with emails. This does not work.