Nowadays people start their day by checking & searching online content. People connect through search engines more than using their browser. 93% of online experiences these days begin with a search engine. Search engine pairs the person’s searched word with the most relevant web page. 75% of those 93% people don’t even pass through the first page. Research has shown that there are 6,586,013,574 searches per day.

Search Engine Optimisation is done to rank your website high on the Search Engine Results Pages (SERPs).

Some of the best SEO practices are:

1. Make sure that your website is user & SEO friendly.

2. Create unique & attractive content.

3. Utilize your main keyword across various tags of your website.

4. Share your content on different social media platforms.

5. Implement tools like Google Search Engine, Google Analytics etc to help you track your website.

Why should we do SEO for our website?

Once you create your website, you have to drive traffic towards your website. You can do this through social media, email marketing, SEO services etc. Through social media & email, you can target a lesser number of an audience than you can with SEO services.

Your website may be attractive but until & unless it is SEO friendly it will not get displayed on search engines. Having a business online & not getting visitors is a drawback on its own. Letting traffic, leads & sales slip through your fingers is a not a good thing for your business.

Research has proved that local searches lead 50% of mobile visitors to visit stores within a day, & 18% of local searches led to a sale within a day. By doing SEO on your website, your website visitors will increase which will indeed increase your sales. SEO services are one of the best services that digital marketing has provided for local business & entrepreneurs.

Hence I have come to the conclusion that these days just having your business online will not give you any sales. You have to make your audience aware of your website through Social media, emails & SEO services to increase your site visitors which will indirectly get you sales. You have to also do advance SEO to get your site on higher ranking & maintain that rank while competing with other websites. A good SEO score will get your site on top position whereas a penalty will decrease your SEO score which will affect your site ranking.