Mobile marketing is the fastest growing marketing industry of the decade and many believe it is the most effective marketing strategy ever invented including the New York Times, but understanding mobile marketing trends will ensure that you stay on track and get the most for your investment.

67% of Americans Have Used an App – Our Mobile World

Recently, there has been a massive move towards mobile message marketing and while it is still somewhat expensive to make use of sms marketing, there are still many companies that are selling this service and making an excellent income from it. The disadvantage of many of these services is that the sms lists are not geographically targeted and so are not considered to be the ideal solution for local business owners.

An Average of 24 Apps are installed by American SmartPhones users on their phones – Our Mobile World

In order to take advantage of permission based advertising that is geographically targeted, you have to think a little outside of the box and Apps are often the best solution. Apps make use of their integrated messaging facility through the operating system to send totally free of charge messages to each of those people who have downloaded the App. Although this is completely free of charge, the hidden cost is in getting your App downloaded and installed. Americans are increasingly embracing Apps and their functionality and if you can offer value to their lives, they are likely to install your App.

Over 1/3 of American between the Age of 18-29 have made a purchase through their SmartPhone. – Our Mobile World

The advantage of Apps is that many of the included features of Apps can perform some of that marketing for you. Features such as tell a friend and content creation features such as email photo and fan wall ensure that your interactive App is easily sent from one person to another and creates content that you can use to market your App through social media sites.

In addition to passing your information onto other customers, you can also include e-commerce in your app making it easy for customers to buy on the run. While it is pre-dominantly the younger generation that are comfortable with mobile purchasing, this trend is growing fast and is an excellent service to offer your clients.

43% of Americans have noticed Ads located in an App on their Smartphones – Our Mobile World

While the advantage for customers to download an App from your business should be about getting quality products at the best possible price and being rewarded for their active participation in populating fields within your App, it is the convenience of one touch computing that is really the reason that many choose to download Apps. One touch call, instant updates, targeted products that are geographically important to them and the limited number of external adverts makes this an excellent tool for both the supplier and the consumer.

Having the tools to take advantage of this exploding industry will ensure that your business is in the forefront of this mobile marketing trend.