The technology sector is incredibly competitive. While it can be potentially lucrative, as so many companies offer technological solutions to frustrating problems, many people have made efforts to jump on the gravy train. As a result, many tech businesses are struggling to be profitable, says Forbes, noting that previously pioneering companies such as camera maker GoPro, and wearable tech startup FitBit have sunk compared to their once lofty highs.

But not all tech businesses are doomed and there are some very easy and quite clever ways for them to increase their customer bases and build solid foundations.

Entice Customers With Offers

We may be in an age of technological innovations but age-old principles of enticing customers still work. Namely, offers and deals are still effective. Oddschecker’s list of no deposit offers and free bets are a prime example; by giving away a freebie, like a free bingo sign-up, players have a chance to play games for free and decide if they want to spend money at a later date. Games such as Fortnite Battle Royale and many mobile apps also use simple offers for players, including daily log-in bonuses with power-ups and XP, encouraging players to return each day. You could offer similar benefits, allowing players to test out your products and services with benefits and no obligations.

Solve the Problem With Tech

To encourage tech-loving customers, you can also use tech to solve the problem. As a tech company, you have huge amounts of data at your fingertips including which language is more effective at getting sales, how much time and money they spend with your competitors, and information about their likes, dislikes, and interests. So use this to your advantage. Figure out what your customers are unhappy with regarding your niche, e.g. price or particular features of an app and make an effort to solve them an appeal to them better.

Standing out in the tech sector isn’t easy, but it isn’t impossible. There are plenty of steps you can take to build your business’ foundation, avoiding the pratfalls that so many tech companies fall into.