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Friendly reminder: Fenty has only been around for a few months.

Kylie and Kim have some competition: WWD reports that Fenty Beauty, Rihanna’s makeup line, is on its way to outsell both Kylie Cosmetics and KKW.

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The report, which included data from from Slice Intelligence, concluded that in its first month, Fenty Beauty’s sales were five times higher than Kylie’s line, and 34% higher the month after.

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And since last year, Kylie Cosmetics sold $420 million in products, and Kim’s KKW made $14 million in sales within minutes of launching, it’s fair to assume Rihanna’s never turning into a trophy wife.

GET IT?

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Fenty’s consumers are also among the ones who spend the most on beauty products. According to the report, they spend an average of $471 every year on makeup.

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And no surprise here, but Fenty Beauty also attracts a very diverse clientele, surpassing other brands on this category. African-American and Hispanic shoppers make up the brand’s largest customer base while white consumers are the brand’s smallest consumer group.

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Fenty has not only become a successful and profitable beauty line its few months of existence, it has also established itself as a truly inclusive brand, which has changed the way people see beauty, and how makeup makes them feel. Keep slaying, Rih!

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