There is no dearth of information around us. If you look around, each and every media channel is essentially an information dispensing tool. The same rule applies to the world of technology. Tech news and information is available through several portals. However, finding a comprehensive portal that gives you all the information you need in the manner you want it, is important.

For example, there are several cell phone reviews out there. You’ll be surprised to know that many of these so-called reviews are in fact marketing agencies in disguise. They exist to plug products to you, whether you realize it or not. Some are not so subtle but some are quite adept at brainwashing you without you even realizing it. They do so by simply praising one handset and bashing another competitor’s handset. These are tell-tale signs that you need to stay away from such a review.

There are many different cell phone reviews which manage to get it right. These are reviews that detail all the aspects in an unbiased and critical manner. Such reviews tend to call a spade a spade. Hence, although they might highlight the fantastic screen and the snappy processor, if they have to, they will be critical of the bulky handset or the bloaty user interface.

Each aspect, even facets like the battery and the front camera should be mentioned and described in detail. This is of course in an ideal situation. Several users and commenters will often complain of conditions where the review will be bashed, even if the reviewer has done his best to be completely unbiased. This is because commenters are often themselves biased towards a certain handset or brand. In such cases, the reviewer must do his best to stay unbiased and focused at the job at hand, while ignoring the haters loading up the comments section of his review.

So, these were the pointers that help make a review a great one. The review must always be unbiased and complete. Not to mention, it must always be factual and peppered with as less of opinions as possible. Every website strives to ensure that reviews are as comprehensive and factual as possible and although some amount of bias and opinion will inevitably creep in, efforts are always made to keep this to a minimum. Thus, in the end, always try to look out for these pointers, so that you can ensure that your source of reviews is the most apt one possible.