HTML5 might have had a promising start but native mobile video players are still making their mark due to their features. Due to the impressive start of HTML5, it was being considered as the next big thing in the world of mobile ads. Bets were being placed on HTML5 over the native mobile video player. But Alas! Due to the time and cost it requires to develop cross-platform compatible ads are still in the game, and are still popular among advertisers.

Edge of Native Mobile Video Player over HTML5

The demand of mobile apps by the brands is increasing with every passing day. Advertisers and software developers come up with creative ideas to gain an edge over their competitors and get more per click user ratio.

According to the creator of a leading social networking website, using HTML5 to create mobile apps was a mistake. It slowed the end user experience and wasn’t providing similar results on different browsers. The apps created by using HTML5 soon began to lose their charm after its introduction. The mobile app developers are facing long-term issues with their apps developed using HTML5.

However, with native apps it was easier to create video ads and integrate them into mobile phones. Native mobile video players are being hailed by the advertisers due to their cross-platform compatibility and better branding experience.

HTML5 gained quick popularity because of its new and innovative features. However, it couldn’t enhance the end user experience. The apps which were created by using HTML5 were slow. However, the Native apps have enhanced the end user experience with the constant upgrades in the technology.

Native Mobile Video Player SDK (Software Development Kit) for Android and iOS

Interactive mobile ads require creative options to be able to engage their user in their cell phone video ads. Native cell phone movie player for Android and iOS have better usability compared to HTML5 but the time and cost it takes to develop apps that provide similar user experience on all forums is not worth it.

With the native mobile player SDK (Software Development Kit) available for Android and iOS, now you can create a better and interactive mobile ad and gain the attention of the mobile surfer. This provides an effective way to deliver the message to the targeted audience. Native mobile players are software developer and browser friendly and enables developers to creatively place mobile video ads.