In order to begin a life insurance telemarketing strategy you need to start by constructing a script that will work. There are numerous reasons for this including:
This is the simple outline you can follow:
Hi, Can I speak with XXX please? Hi XXX, this is NAME calling from XXX Insurance Company.
I’m calling is to let you know that we will have agents in your area offering no obligation quotes on life insurance. We are providing families like yours a unique new solution with their life insurance planning. I could have one of our agents give you a call tomorrow to see if you qualify for our program.
Rebuttals to some commonly asked questions:
Thanks, that’s all for now. I’ll have one of our specialists follow up with you and give you a quote on a life insurance policy.
When you have a working script developed don’t be afraid to make alterations. Most successful lead generation telemarketing campaigns call for some tweaking of the script to get things optimized. You will also want to come up with answers to questions that prospects may ask during the call.
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