Owning a custom iPhone and Android app for your restaurant will open the door for many great promotional strategies. Custom restaurant apps gives the restaurateur 24/7 access to a direct line of communication with their customer-base. Restaurants are now easily accessible by users wanting to know more about their history, menu, specials and more. One feature however is actively changing the way things have always been done before – In-App Reservations.

Customers are now provided with a convenient feature within the restaurant’s app allowing them to make reservations, receive email notifications confirmations with the time, party size and date, and get turn-by-turn directions to the restaurant location. Reservations are free and can be made around the clock. App users are completely accommodated with In-app custom features by the restaurant including being able to choose from utilizing Google’s GPS map and directions or directly calling the restaurant with the easy one-touch button residing on the landing page of the restaurant’s custom app.

Reservation systems like Open Table are saving business owners time and eventually money by allowing a convenient way for customers to reserve a spot at their favorite eatery. Open Table has more than 20,000 restaurant customers and has helped more than 200 million diners globally since its inception in 1998. Restaurant mobile app developers should always provide restaurant owners with an east-to-use backend reservation management system. This system allows restaurant owners to develop superior guest recognition. Due to the “real-time” availability, reservations systems immediately record information to the database. The greatest benefit for business owners is the time and money it will end up saving you in the long run.

There are multiple reasons why restaurants and other businesses are employing the mobile app strategy within their marketing tactics, but the most common is to have an advantage over their competition. Nearly 65% of small businesses agree that wireless technologies help provide a better competitive advantage for businesses. Mobile apps are a great time-saver for both you and your customers. Many are wondering, could mobile apps be the next big gain for marketing restaurants? So far, thousand of restaurants are coming aboard the new innovative app craze to get ahead of their competitors and it’s working. If you’re a restaurant owner interested in mobile marketing for your business, be sure that your mobile app developer can provide you with the option of also choosing from the OpenTable Reservation System.