The year 2017 will most likely witness a myriad of advancements when it comes to the smartphone industry. Android & iOS, the two top-rated mobile operating platforms, have set the standards of our mobile experience. Furthermore, over the few recent years, both the leaders have come up with dozens of new shifts for upgrading the user experience.

While investing in app development, it becomes crucial for the entrepreneurs to choose the most potential mobile operating platform which, can drive revenue to them. Though, both the platforms have their own set of unique features and functionalities, yet, Android, by so far holds the bigger share of the market. While deciphering the key reasons behind its popularity, here are some of the promising features of Android which, make it a more performing one and business-centric as well.

App Integration

Over the years, Apple has taken a series of initiatives for integrating some apps with iPhone’s core services. However, Android offers greater scope to every app on the phone as a more potential resource for sharing content, communication or personal data management. Be it any kind of file or service you wish to use, Android helps you to interact effortlessly with almost everything installed on the device.

Storage options

Storage is a lot more user-compatible in Android and along with it, there is a range of options for data backup or expanding storage as well. Many phones come with inbuilt SD card readers, however, for those that don’t come with the same, backup salvation is possible with just a card reader or a USB OTG cable.

File Management

Android is known as the better mobile operating platform when it comes to file management. With the help of a powerful file manager present in Android, users will get a wider insight on the proper functioning of storage, thereby serving as a one-stop solution for organising, managing and searching content. This feature extends to email and all the cloud services as well, where the users can download or upload any file as per their need without any restrictions.

Customisation

Android provides users with the scope of including almost everything and anything on their phones. Ranging from using shortcuts and widgets, organising home screens to replacing the launcher, the users can adorn their smartphones as per their preference.

So, are you looking for a phone with a leather, glass, metal or plastic back? Are you concerned more about audio reproduction, screen clarity, battery life or camera prowess? Do you want to have a rugged device or looking for the thinnest build? Android allows users to choose from a range of options when concerned with buying a smartphone. This, in turn, has ultimately helped it to enjoy the biggest slice of the market, thereby becoming the potential area for businesses to connect with the ever-growing mobile audience.